MARKETING & PUBLICITY
Writing and publishing a book is a huge accomplishment, but the work doesn’t end there. You have to promote your book so your readers can discover it. Marketing is crucial.
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This is often a new skill to learn, and results don’t happen overnight. Working with professionals who can guide you through the process, empower you with best practices, develop a marketing strategy suited to your needs and genre, and execute elements of it can make all the difference.
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Take a look through our marketing services to see how we can help you generate readers, reviews, and exposure for your book.
The benefits of working with Authors sphere’s book-marketing team
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Coaching and guidance specific to your genre, goals, interests, and abilities.
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Professional marketing will outline a clear strategy and bridge knowledge gaps.
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We’ll meet you where you are at, whether a beginner or tech-savvy marketer.
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We can help you execute elements of your marketing strategy, freeing up your time.
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We offer a range of services to boost your online presence, increase exposure and awareness, generate reviews, and build credibility.
Book-marketing consultation & strategy
In a one-hour consultation, we’ll discuss the key marketing strategies specific to your genre, interests, and goals, including building an online presence; the importance of reviews and how to generate them; how to get your book stocked on shelves; and how to pitch to influencers, media outlets, and relevant organisations, plus a lot more. Each consultation is different, and the five to seven marketing strategies discussed will be tailored to your book.
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You will receive a 20- to 25-page strategy plan that covers the marketing activities discussed during the consultation in detail, including step-by-step instructions, examples, weekly planners, and goals for each section.
In addition, you will receive our 20-page marketing guide that reviews the essentials of book marketing, including identifying a target market and preparing a sales pitch, establishing an online platform, and connecting with your target audience.
Book backgrounder
This is your book’s résumé, or mini press kit, and it’s a great marketing tool that can be used when approaching bookstores, media outlets, reviewers, or bloggers. It’s also handy to have at events, like book signings or launches. The two-page document will be designed to match the aesthetic of your book’s cover, using similar colours, fonts, and images. It includes your book’s synopsis, a 3D cover image, author bio and photo (optional), purchase links, and website and social addresses. The second page is custom and may include a “look inside” feature, an author Q&A, or rave reviews.
Author websites
This is the information hub about you and your book, including reviews, news coverage, events, and social media links, and it provides a way for people to get in touch with you for media opportunities. Think of it as an online business card. While a Facebook page, Instagram account or LinkedIn profile are good marketing tools, they don’t replace the function of a website. It’s your professional, easy-to-find online presence, with your essential information all in one place.
Basic website
​Cover your bases with five pages that include your author bio, book synopsis, contact page, an additional custom page (such as a blog), plus your buy links and social media handles. This gives you a professional online presence, provides book updates and a way for people to contact you, directs readers to online retailers where they can purchase your book, and showcases your social media handles.
Advanced Website
Take it up a level with more layout options and pages, additional content, up to three features, a custom header and logo, and a second round of revisions. The sophisticated aesthetic and features of an advanced website elevate your author brand, leaving readers with a lasting impression.